Microsoft acquires Nokia in a very important moment for both companies, as the former is more focused than ever on increasing its presence in the mobile world and the Finnish company is still struggling to get back at least part of its previous charisma. Microsoft has recently released the much awaited Windows Phone 8.1 with important improvements and Nokia has made a compromise and released a series of three devices running a forked version of Android. So, we can see that they are trying fresh approaches in order to rejuvenate their business operations. As part of a recent shake-up in the top management at Microsoft, former Nokia President and CEO Stephen Elop will now be the executive vice president of the Microsoft Devices Group taking care of Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface and other products and accessories. Microsoft also announce that Windows Phone is growing incredibly fast, with a 91 percent year-over-year gain. And with Nokia’s help, Microsoft will target the affordable mobile devices market, as markets in developed countries have apparently reached saturation. The merger will have a big impact on Nokia’s employees, as Microsoft will transfer approximately 25,000 workers from around the world. The company also mentioned that Nokia’s factory from Masan, South Korea, and the factory in Chennai, India, will stay with Nokia. And here’s what Stephen Elop himself said on Nokia’s website: So, we can see that Elop is highlighting the same idea which is currently known as the “One Microsoft” vision. It will be interesting to see what will be Nokia’s approach towards the Android ecosystem and what Windows Phone products they will release on the market.
